Introduction:

So ****are you planning your trip somewhere and you need to book a hotel? You browse for hours and spend a significant amount of time comparing hotels before making a purchase decision. However, due to time constraints or something you had to leave the app. You come back and realise you have to search all over again. This is where you as a user become frustrated and the company loses revenue. And both of which are not good.

→ Problem statement:

To allow the users to book hotels by reducing the abandonment searches on the Treebo app. — “Pick up where you left off flow”

→ Goal to achieve:

The goal of this UX Design case study is:

• To enhance the user experience of the Treebo app's hotel booking process by implementing an efficient and intuitive "Pick up where you left off flow," with the primary objective of
• Reducing cart abandonment rates during user searches.
• Ultimately leading to a higher conversion rate and improved user satisfaction.

→ Core idea of the feature:

The “Pick up where you left off” flow is a feature that allows app users to save their search progress and resume it at a later time within the app. When the user returns to the app and selects the notification, their search will be automatically resume from where they left off.

→ Targeted business metric:

1. Average Cart Abandonment rate (ACAR) —

By providing the users with the ability to continue their search after reopening the app will help in significantly reducing the average cart abandonment rate for Treebo which can help in completing more bookings which will lead to more revenue generation by the company.

1. Session length —

Having the ability to continue their search from where they left off will allow the users to not have to fill up details every single time and hence save a significant amount of time in continuing their search process.