Introduction:

So, where are you planning your next travel destination?

Isn’t it a hassle to plan every single aspect of your trip, starting from transfers, hotels, flights, and activities? This is where MakeMyTrip’s “Holiday Package” comes into play.

→ Problem statement:

Evaluate the holiday packages flow of MakeMyTrip, which targets the booking of holiday packages and redesigns the experience to make the product design better, which will lead to an increase in DAU and decreasing session length and number of sessions.

→ Summary:

The purpose of the following project was to evaluate the “Holiday Package” flow of MakeMyTrip app where we as a team of 7 members tried to improve the DAU’s, decrease session length and number of session.

→ Goals to achieve:

User Goal:

To allow the users seamlessly book a suitable holiday package for themselves.

Business Goal:

By improving the user experience we will be able to improve the Daily Active session (DAU’s), decrease session length and number of sessions.

→ Business Metrics Targeted:

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  1. Daily Active users (DAU’s):

DAU refers to the number of unique users who actively engage with MakeMyTrip's holiday packages flow on a daily basis. The goal of the evaluation and redesign effort is to improve the user experience and product design in a way that increases the number of users interacting with the holiday packages feature each day. This would ideally result in more people booking holiday packages through the platform.